Thomas Frank talks in the video below on the origins of the youth counterculture of the 1960s, and its links to, and even outgrowth from, American business and the advertising industry and the creation of a new consumer culture for teenagers and the young by business. This was, in many ways, a kind of forerunner of the modern pro-SJW corporation, obsessed with diversity and multiculturalism.
In essence, Thomas Frank is summarising the contents of his book:
Frank, Thomas C. 1998. The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism. University of Chicago Press, Chicago and London.
